Strategi & værdi – Mickey Liechtenstein

Website subscription or your own solution? What to check before you sign

A new website is about more than the monthly price. See the difference between open and closed systems, what you actually own, binding periods — and the questions to ask before you sign.

Visibility & SEO

GEO vs. SEO: What is the difference, and how do you become visible in both Google and AI?

GEO – Generative Engine Optimization – is often called the successor to SEO. But GEO does not replace SEO. Here is the difference, the shared foundation, and a practical approach to becoming visible in both classic search results and AI answers.

Strategy & value

Why the cheapest website is rarely the cheapest solution

A cheap website can be a smart buy — or the start of an expensive relationship with slow pages, hidden subscriptions, and a solution you do not even own.

WordPress & WooCommerce

How many WordPress plugins is too many? Why every plugin has to earn its place

WordPress plugins are fantastic — and an effective way to turn a simple site into a digital patchwork quilt. The question is not how many, but whether each plugin can be justified.

Strategy & value

Welcome — I build digital solutions that have to work in the real world

My new website is live. Here I share who I am, what I can help with, and how I work — technology translated into decisions you can actually make.