Blog – Mickey Liechtenstein

Why the cheapest website is rarely the cheapest solution

A cheap website can be a smart buy — or the start of an expensive relationship with slow pages, hidden subscriptions, and a solution you do not even own.

How many WordPress plugins is too many? Why every plugin has to earn its place

WordPress plugins are fantastic — and an effective way to turn a simple site into a digital patchwork quilt. The question is not how many, but whether each plugin can be justified.

How automation can save your business many hours of manual work

Automation does not have to be expensive, dangerous, or something that requires a robot with a keycard. It often starts by removing one annoying, repetitive task at a time.

Welcome — I build digital solutions that have to work in the real world

My new website is live. Here I share who I am, what I can help with, and how I work — technology translated into decisions you can actually make.