Strategi & værdi – Mickey Liechtenstein

When a WordPress site went down – and the error turned out to be months of hidden malware

A Danish WordPress site suddenly went down. The investigation revealed months of hidden malware, cloaking and reinfection. Here is the case and the lessons.

Automation & AI

The AI Act applies now: What must ordinary Danish businesses actually do?

The AI Act transparency rules apply now. See concretely what businesses must do about AI chatbots, AI agents, content and how employees use AI.

Strategy & value

Website subscription or your own solution? What to check before you sign

A new website is about more than the monthly price. See the difference between open and closed systems, what you actually own, binding periods — and the questions to ask before you sign.

Visibility & SEO

GEO vs. SEO: What is the difference, and how do you become visible in both Google and AI?

GEO – Generative Engine Optimization – is often called the successor to SEO. But GEO does not replace SEO. Here is the difference, the shared foundation, and a practical approach to becoming visible in both classic search results and AI answers.

Strategy & value

Why the cheapest website is rarely the cheapest solution

A cheap website can be a smart buy — or the start of an expensive relationship with slow pages, hidden subscriptions, and a solution you do not even own.

WordPress & WooCommerce

How many WordPress plugins is too many? Why every plugin has to earn its place

WordPress plugins are fantastic — and an effective way to turn a simple site into a digital patchwork quilt. The question is not how many, but whether each plugin can be justified.

Strategy & value

Welcome — I build digital solutions that have to work in the real world

My new website is live. Here I share who I am, what I can help with, and how I work — technology translated into decisions you can actually make.